Blog

2026-09-25 — Your first customers are already buying from someone else. Here's how to find where they are and what would make them switch.

2026-09-25 — Five questions, one page. How to turn competitor research into a plan for who you sell to, what you say, and where you say it.

2026-09-25 — Real gaps usually sit next to existing competitors, not far away from them. Where to look, and how to test one before building.

2026-09-25 — "Better quality and great service" isn't a difference. How to pick one that is, from what your competitors actually do.

2026-09-25 — Knowing competitors' prices is step one. Deciding whether to go below, match, or charge more is the part that matters.

2026-09-24 — SWOT analysis is usually pointed at your own business. Pointed at a competitor instead, it's one of the fastest ways to find a real gap.

2026-09-24 — Most competitor lists only include the obvious names. The indirect ones are usually the ones quietly taking your customers.

2026-09-24 — One-time research goes stale fast. Here's a system for keeping tabs on competitors that takes minutes a month, not hours a week.

2026-09-24 — The competitive analysis section is where a lot of business plans get vague. Here's what to include instead.

2026-09-24 — A competitor's reviews are free, honest research that most people only glance at. Here's how to actually read them.

2026-09-23 — A version of the standard competitor-analysis template adjusted for how SaaS actually competes: tiers, seats, and switching costs.

2026-09-23 — A practical cadence for revisiting competitor research, plus the specific events that should trigger an early recheck.

2026-09-23 — The recurring ways competitor research goes wrong, and a concrete fix for each one.

2026-09-23 — "I don't really have competitors" is almost always wrong. Seven places to look that turn up the ones you missed.

2026-09-23 — Every source in this guide is free. Here's where to actually look, and what each one tells you.

2026-09-23 — "Contact us for pricing" isn't the end of the road. Here's how to still find out roughly what they charge.

2026-09-23 — Before you spend money on a business idea, here's what to actually check first, and in what order.

2026-09-23 — The two terms get used interchangeably, but they're not the same thing. Here's the actual difference.

2026-09-22 — A step-by-step process for researching your competitors, plus a template you can fill in by hand or generate in a couple of minutes.