Blog

2026-10-01 — Menus, prices, reviews, delivery and a visit as a guest: a practical routine for restaurant and café owners.

2026-10-01 — Meta Ad Library and Google's Ads Transparency Center are free. Here's how to use them and what to look for.

2026-10-01 — Prompts that work for competitor research, the mistakes AI chatbots make, and how to check their answers.

2026-10-01 — Which platforms to check, what to measure and how to turn competitors' social media into your own plan.

2026-10-01 — What to track, how often, which tools fit which business, and how to react when a competitor changes its prices.

2026-09-30 — Pricing, shipping, returns, reviews and ads: what to compare when you sell online, and how to find your edge.

2026-09-30 — App store listings, reviews, pricing models and onboarding: how to size up competing apps before you build.

2026-09-30 — Who clients compare you with, what they charge, and how to position yourself so you're not just another option.

2026-09-25 — Your first customers are already buying from someone else. Here's how to find where they are and what would make them switch.

2026-09-25 — Five questions, one page. How to turn competitor research into a plan for who you sell to, what you say, and where you say it.

2026-09-25 — Real gaps usually sit next to existing competitors, not far away from them. Where to look, and how to test one before building.

2026-09-25 — "Better quality and great service" isn't a difference. How to pick one that is, from what your competitors actually do.

2026-09-25 — Knowing competitors' prices is step one. Deciding whether to go below, match, or charge more is the part that matters.

2026-09-24 — SWOT analysis is usually pointed at your own business. Pointed at a competitor instead, it's one of the fastest ways to find a real gap.

2026-09-24 — Clear definitions, a side-by-side comparison, examples from seven kinds of business, and how to find both types.

2026-09-24 — What to watch, which free alerts to set up, and how often to redo the full analysis.

2026-09-24 — The competitive analysis section is where a lot of business plans get vague. Here's what to include instead.

2026-09-24 — A competitor's reviews are free, honest research that most people only glance at. Here's how to actually read them.

2026-09-23 — A version of the standard competitor-analysis template adjusted for how SaaS actually competes: tiers, seats, and switching costs.

2026-09-23 — The recurring ways competitor research goes wrong, a fix for each one, and a checklist to run before you start.

2026-09-23 — "I don't really have competitors" is almost always wrong. Seven places to look that turn up the ones you missed.

2026-09-23 — Every source in this guide is free. Here's where to actually look, and what each one tells you.

2026-09-23 — "Contact us for pricing" isn't the end of the road. Here's how to still find out roughly what they charge.

2026-09-23 — Before you spend money on a business idea, here's what to actually check first, and in what order.

2026-09-23 — The two terms get used interchangeably, but they're not the same thing. Here's the actual difference.

2026-09-22 — A step-by-step process for researching your competitors, plus a template you can fill in by hand or generate in a couple of minutes.