How to Find a Competitor's Pricing

Published 2026-09-23

Plenty of competitors, especially B2B ones, hide pricing behind a "contact sales" button. That's a real obstacle if you're trying to position yourself against them, but it's rarely a dead end — there are usually a few ways to still get a reasonable number.

Check review sites that ask about pricing directly

Sites like G2 and Capterra often ask reviewers to select a price range or share what they pay as part of leaving a review. Even a rough bracket ("$50–100/month") is often enough to know where you sit relative to them.

Look at their historical pricing page

The Wayback Machine (web.archive.org) archives old versions of most public websites. If a competitor used to list pricing publicly and later hid it, their old pricing page is often still there — and even a dated number gives you a real anchor to work from, since B2B pricing usually doesn't swing wildly year to year.

Search for their name plus "pricing" or "cost"

Comparison articles, review roundups, and forum threads frequently quote a specific number a competitor wouldn't publish themselves, because the person writing about it went through the sales process and reported back.

Just ask, as a prospective customer

Filling out their "contact sales" form yourself, with a real (if brief) description of a plausible use case, usually gets you an actual quote. It takes a day or two for a reply, but it's the most accurate number you'll find, since it's literally what they'd charge you.

Ask your own customers or prospects

If a lead tells you they're also considering a specific competitor, it's a reasonable, low-pressure question to ask what that competitor quoted them. Most people will tell you.

Putting it together

None of these single-handedly gives you a perfect number, but two or three of them together usually converge on a believable range. That's normally all you need to position your own pricing sensibly. If you want this pulled together automatically alongside the rest of a competitor's profile, ScoutBrief checks live sources for pricing and positioning as part of every report — and says plainly when it can't verify a number, rather than guessing. First report's free.