Competitor Analysis Template

A ready-to-fill spreadsheet: a tracker for your competitors' pricing and positioning, plus a worksheet for your own. Editable in Excel, Google Sheets, or Numbers.

• A tracker sheet for 5–8 competitors, with an example row filled in
• A worksheet to write down your own positioning once you've looked at everyone else
• No sign-up, no account — just an email so we can send occasional guides like this one

Prefer the automated version? Try ScoutBrief free instead — same idea, filled in for you from live sources.